For the forthcoming series of Britain's Got Talent, in addition to a simulcast and catch-up offering via itv.com, viewers will be able to access additional content around the show, such as exclusive online video interviews and behind-the-scenes content.
MediaCom will rotate brands, including Universal Music, around the itv.com content, as well as implementing an overlay call-2-action on all video ads.
ITV is also in discussions regarding setting up a Britain's Got Talent profile on social networking site Bebo to help promote the show.
Graeme Hutcheson, manager of broadcast implementation at MediaCom, said the deal represents an opportunity for Mediacom clients to extend their brands' TV campaigns online.
MediaCom will rotate brands, including Universal Music, around the itv.com content, as well as implementing an overlay call-2-action on all video ads.
ITV is also in discussions regarding setting up a Britain's Got Talent profile on social networking site Bebo to help promote the show.
Graeme Hutcheson, manager of broadcast implementation at MediaCom, said the deal represents an opportunity for Mediacom clients to extend their brands' TV campaigns online.
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