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The media network picked up four gongs overall, with MediaCom Beyond Advertising also taking Best Non-Retail Consumer for "the power of sport" for Shell. The movement of children on a football pitch in Rio de Janeiro Shell powered the floodlights.

MediaCom also landed awards for Best Public Sector/Government for The British Army and Best B2B: Technology and Telecoms for Dell.

John Brown Media was the second most-decorated agency winning three awards: Best Consumer Membership for Pets at Home’s My VIP magazine; Best Designer for John Lewis Edition and Best Photography for John Lewis’s Cook Edition.

Clare Hill, the managing director at the Content Marketing Association, said: "This year’s CMA International Content Marketing Awards saw a record number of agency entrants, demonstrating the increasing significance of content marketing within wider marketing strategies.

"The diversity of entries spanning verticals, channels and geographical locations, demonstrates the growing power and influence of content marketing. It’s a great opportunity to celebrate a fantastic year of talent and creativity within the industry, and we look forward to seeing what next year will bring!"

Full list of winners:

Grand Prix – Shell – The Power of Sport – Mediacom Beyond Advertising

Best Automotive – Volvo Trucks – Volvo Trucks vs Koenigsegg – Spoon

Best Finance – Barclays – Barclays Editorial Board – Redwood

Best Travel – Tourism Ireland – Northern Ireland, Game of Thrones Territory – Publicis London 

Best Membership (non-for-profit/charities/associations) – DNT (Norwegian Trekking Association) – Trial Memories of Norway – Geelmuyden Kiese

Best Consumer Membership – Pets at Home – My VIP magazine – John Brown Media

Best Retail Consumer – IKEA Israel – Big Brother – McCann Tel Aviv

Best Non-Retail Consumer – Shell – The Power of Sport – Mediacom Beyond Advertising

Best Public Sector/Government – The British Army – Changing the Face of the British Army – Mediacom

Best Internal – RBS – Outside>In – beetroot

Best Specialist – Argos – Toy Unboxings – AllTogetherNow

Best B2B: Industry and Manufacturing – Makino – Make What Matters – gyro

Best B2B: Professional and Financial Services – REED – REED Salary Guides 2015 – McCann Birmingham

Best B2B: Technology & Telecoms – Dell – Revenge of the (IT) Nerds – Mediacom Beyond Advertising

Best Brochure/Catalogue – John Lewis – John Lewis Baby – Sunday

Best Video – New Balance – New Balance See My Run – Almighty

Best Designer – John Lewis – John Lewis Edition – John Brown Media

Best Editor – Fujitsu – I-Global Intelligence for the CIO – Seven

Best Illustration – RICS – Modus – Sunday

Best Photography – John Lewis – Cook Edition – John Brown Media 

Launch of the Year – Argos – Get Set Go Argos with #ArgosLive – AllTogetherNow