Juliet Kennard is a precocious talent. Head of insight for Times Media at only 29 years old, she heads a team of eight analysts and planners, working across both Times Newspapers and Times Online.
Ensconced in the culture and minutiae of the business, her recent successes include fronting a project to optimise The Times’ marketing spend.
Her career has included a stint in the agency world – she worked in econometrics and evaluation at Manning Gottlieb OMD before joining News Corporation in 2004 as a senior planner on The Sunday Times.
Her achievements on the paper included developing and managing a youth and newspapers project across News International, which was presented at the group’s annual conference.
After a year in the planning role, News International sponsored Kennard to study for her MBA at Columbia Business School, where she also edited the college newspaper. While in New York, she broadened her media experience by working in production at Fox News.
In addition, the fact that Kennard recently joined The Times Publishing Committee as the only member under 30 is further testament to her corporate prowess.
Her bosses are effusive about her achievements and potential. Paul Hayes, Times Media’s managing director, says: “Juliet combines a sharp mind with solid business knowledge and an enthusiasm to get things done. Whether it is delivering our recent customer data programme or debating our future strategy, she is not afraid to rise to the challenge.”
Katie Vanneck, Times Media’s sales and marketing director, is equally impressed. She adds: “Juliet is not afraid to challenge the status quo and her intelligence and personality will no doubt take her to the top.”
Kennard’s long-term ambition is to run a media company, a goal she is well on track to achieving
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