Launched in July this year, talkSPORT Magazine is a free weekly online publication with a circulation of more than 152,000.
Betfred will provide readers with the latest odds across a range of sports via a video stream. The magazine will also feature a 'scrolling odds ticker' that will change on a daily basis, as well as display ads.
Betfred will also become the official bookmaker to the station's Hawksbee & Jacobs weekly afternoon show.