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The BBC is planning to launch its own branded channels in the US in

co-operation with the largest US cable operator, John Malone’s

Telecommunications Inc. A general entertainment and news channel will be

followed by others, which will not necessarily be BBC branded, through a

tie-up with Discovery in which TCI has a 49 per cent stake.

Sky Television has launched a mixed-media campaign for its coverage of

the England versus Italy football match on 12 February. The campaign,

created in-house and bought by Zenith Media, combines radio, posters and

on-air promotions.

The Guardian has appointed Ian Katz to the new position of editor of the

electronic Guardian. Katz has been the paper’s New York correspondent

since 1994.

Maiden Outdoor has completed its second marketing deal with the regional

contractor, Metro, with an agreement to market and sell Metro’s 400

sites in the Yorkshire and Tyne Tees region. The move follows a similar

deal with Metro in Scotland.

Motive Communications has promoted the group media manager, Philippa

Stuart, and the head of research, Sue Gray, to its board. They join Mark

Cranmer, Iain Jacob, Kevin Brown and Steve Clark.

Alban International has formed One (Outdoor Network Europe) which brings

together six participating partners to offer advertisers a poster buying

network across Europe. The companies involved include Media Service in

Germany and Austria, Outdoor Services Belgium, Maxicon in Holland,

Poster Management Ireland, S Pass Conseil France and Alban’s Concord

division in the UK.

Cinema audiences in the UK grew by 8 per cent to 123.5 million in 1996,

according to the latest figures from the Cinema Advertising Association.

These show that cinema audiences have increased by 70 per cent over the

last decade.

The Milk Marque, in association with major dairies, is to launch Home

and Life - a glossy consumer loyalty magazine that will be delivered

monthly via milkmen to homes around the country. The 164-page magazine

will focus on cookery, fashion, beauty, health and gardening. Targeted

at ABC1 women, it will be sold for pounds 1.

Saatchi and Saatchi’s poster ad for the Multiple Sclerosis Society has

been nominated as Mills and Allen’s charity ad of the year following a

telephone poll among ±±¾©Èü³µpk10 readers in which the ad took over 60 per

cent of the vote. The win means that M&A will run the ad whenever it has

unused space on its panels. M&A has 12,000 panels and the ad could

achieve as much as 3,000 to 4,000 weeks worth of free space.

Kevin Adams has been appointed publisher of Country Living, having

returned from working on the New York Times where he was director of

marketing and advertising for specialised publications.

Almost 80 per cent of people agree with an age classification for

television programmes, which would run along the lines of the system

used for cinema films, according to the latest CIA MediaLab Sensor

survey. The study also found that 84 per cent of people believe that the

V-chip, which can censor TV shows, should be introduced in the UK.