Media owners link up to bid for new Belfast FM licence

LONDON – The Wireless Group has teamed up with The Belfast Telegraph, owned by Independent News and Media, to bid for a new FM radio licence for Belfast.

Bids for the new licence are due to be submitted to Ofcom on December 8, and the licence will cover the city of Belfast and surrounding area, providing a potential audience of more than 750,000 adults.

The joint bid will be chaired by Chris Gibson OBE, who is pro-chancellor at Belfast's Queen's University. He has held a number of positions in business including managing director of ICI in Ireland, commercial director of Irish Fertiliser Industries, and UK managing director of dairy producer Golden Vale.

According to Gibson: "There is a terrific mood of optimism and real growth within the Belfast area and a new commercial radio station will help to maintain the drive and dynamic of the marketplace.

"The Wireless Group is a proven successful radio competitor in local markets and its vision of a truly local station corresponds with mine."

The Wireless Group currently operates 16 local radio stations across the UK, although none are in Northern Ireland. However, it does have a national presence in Northern Ireland with TalkSPORT.

A Wireless Group spokesman said: "The proposed station will have a heavy emphasis on good quality local news, but not as much on sport as TalkSPORT."

There are already two commercial FM radio stations operating in Belfast -- Cool FM and City Beat. In addition, Northern Ireland is covered by Traffic FM, Virgin Radio, TalkSPORT and Northern Ireland FM.

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