HSBC is targeting its executive bank account holders with a limited-edition magazine to be given to its Premier customers travelling through Heathrow Airport from December.
In a pilot initiative, customers entering an enclosure beyond security at Terminal 1 will be able to choose from a wide selection of loose-leaf articles, such as celebrity interviews, which will then be bound together to create the magazine.
HSBC said it would rollout the magazine, created by Cunning, globally if the pilot is successful.
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