LONDON - HSBC is to roll out a $10m rebrand for its ultra-premium banking proposition, HSBC Private Bank, to promote its global capabilities.
HSBC Private Bank will move away from its current positioning of ‘Assume nothing' and move closer to the parent HSBC brand, adopting the tagline ‘The world's private bank'.
A print campaign, by HSBC's incumbent agency JWT, will also incorporate the strapline ‘We connect your wealth to the world'. Ads for HSBC Private Bank will now feature a red doorway motif to illustrate the idea of ‘exclusive access' and how HSBC can reveal hidden opportunities.
HSBC has launched a as part of the revamp.
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