Christian Aid has appointed Mike Colling & Co (MC&C) to handle the media planning and buying for its next DRTV campaign.
The agency won the business following a pitch. MC&C will work with creative agency Watson Phillips & Norman to develop a 90-second commercial highlighting the work of the charity and its ever-present need for funds.
The campaign is part of a strategy to double Christian Aid's number of committed givers over the next five years.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
