Rose, which stands for return on sponsorship and events, will be available to MEC Access' clients, including Sony Ericsson, Morrisons and Wrigley.
Based on consumer research, Rose maps out the influence of sponsorship on purchase intent.
Using the tool, MEC Access, a division that specialises in sport, entertainment and good cause partnerships, will identify the relationships between sponsorship activity and the way consumers feel, think and act towards the sponsoring brand.
The tool will also detail the overall performance of the sponsorship activity and the level of influence the partnership has on brand buying intention, as well as identifying areas of improvement.
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