The campaign, which was created by Billington Cartmell, will run as a text-to-win promotion using unique on-pack codes. Each day Jaffa Cakes will hand out £500-worth of vouchers with a top prize of a family holiday in Florida.
Typical Virgin Experience Days activities include hot air balooning, ice climbing and karting.
18 million packs will feature the promotion which will run from 16 March to 17 June. It will be supported by in-store point of sale and content on the .
Additionally consumers will have the chance to win prizes, such as Jaffa Cakes-branded space hoppers on a created by InboxDMG.
This is the second McVitie's promotion to launch in recent weeks.
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