In addition, every day from 16 March to 17 June, Jaffa Cakes will be giving away £500 worth of Virgin Experience Days vouchers aimed at families, including hot air ballooning and karting.
The text-to-win promotion runs across 18 million packs in major multiples. It will be supported with in-store point of sale and through the Virgin Experience Days website (www.virginexperiencedays.co.uk/jaffa). Consumers will also have the opportunity to win additional prizes by visiting the specially-created microsite, www.ilovejaffacakes.com, developed by digital communications agency InboxDMG.
Integrated agency Billington Cartmell created the campaign.
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