McDonald's "we are awake" by Leo Burnett London

A slowed-down, piano version of Rhythm Of The Night accompanies images of the UK's night-owls in a new ad for McDonald's.

The TV ad was created by Leo Burnett London and promotes the McDonald’s restaurants across the UK that are open 24 hours a day. There are approximately 1,200 McDonald’s outlets in the UK and more than 600 of those open all day. The soundtrack was sung by Hattie Webb.

Credits

Creative agency
Copywriter
Art director
Creative director
Executive creative director
TV producer (creative agency)
Planner (creative agency)
Media agency
OMD
Planner (media agency)
Production company
Director
Producer
Casting
Post-production
MPC
Audio post-production
Music company
Music performer
Music clearance