McDonald's "always working" by Leo Burnett London

McDonald's new TV ad strives to impress parents with the healthy changes the fast-food chain has made to its Happy Meal.

Leo Burnett London created the stop-motion TV ad, in which tiny toy workers help put together a human-sized Happy Meal as the voiceover explains how McDonald’s has reduced the salt and fat content, and added optional healthy substitutes to the Happy Meal menu. The 60-second spot will be backed by press and in-store executions, as well as six films to be shared on social media that go into more detail about the changes McDonald’s has made to the Happy Meal.

Credits

Project
Creative agency
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Planner (creative agency)
Media agency
OMD
Planner (media agency)
Producer (creative agency)
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Director
Director (food)
Post-production
MPC
Audio post-production
Exposure