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McDonald's is promoting new brand platform "Fancy a McDonald's?" with a campaign by Leo Burnett.

The first instalment in the campaign series is "Laughter", directed by Billy Boyd Cape and produced by Juliette Harris at Academy Films. The 60-second TV spot was created by Andrew Long, James Millers and Joe Miller at Leo Burnett London.

The campaign is running throughout the summer in the UK and Ireland, supported by out-of-home and social media activations and a partnership with Global Radio. The media buying agency was OMD UK.