McDonald's celebrates customer loyalty with rewards program
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Agency
Wieden & Kennedy New York -
Exposure
United States
The spot follows a young girl's order evolution from child to adult.
McDonald’s has finally jumped on the rewards program bandwagon and wants customers to know how much their loyalty is appreciated.
In the spot "Loyal," a young girl orders a plain hamburger. She slowly grows up, stopping by McDonald’s for late night study sessions, after-game celebrations and even her bachelorette party. As she grows up, the woman starts ordering for her growing family and eventually starts using the McDonald’s app.
"You’ve been loyal," the voice-over says. "We want to reward that."