The game, , is being sent to 500 students, following research by think-tank The Work Foundation commissioned by McDonald's, which revealed that job snobbery is rife in the UK, masking training programmes and career progression in the service sector.
The game targets students, as well as policy makers, employers, ministers and MPs at this year's party conference fringe events.
It drives traffic to a dedicated microsite that contains information about McDonald's training programmes and becoming your own boss as a franchisee.
Both the game and the microsite were developed by student marketing firm Campus Marketing. They will run throughout the autumn term.
A McDonald's spokesman said: "We have a fantastic workforce at McDonald's, which is why this campaign has been so important. We wanted to engage with typically hard-to-reach audiences, including students, in an entertaining and engaging way -- the viral campaign has enabled us to do that."
McDonald's has also launched a global ad campaign featuring Justin Timberlake based around the tagline "I'm lovin' it".
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