The initiative is part of a wider Six Nations sampling campaign that McCoy's is running through RPM, Marketing's field marketing agency of the year in 2003.
The campaign involves teams of RPM brand communicators dressed as one-man "Port-a-Pubs" visiting four key matches and handing out bags of Wallaby & Stuffing flavoured McCoy's crisps.
Teams of barmen and barmaids will surround the Port-a-Pubs to interact with spectators and invite opposing fans to challenge each other to darts matches on branded, oversized dartboards.
Attendance at this year's matches is expected to be considerable following England's World Cup triumph over Australia.
The new RPM campaign follows new wins totalling £2.8m last year including Martini, O2 and Wall's Ice Cream.
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