LONDON (Brand Republic) – McCann-Erickson has appointed Kevin Allen as European marketing director at McCann-Erickson WorldGroup. The newly created role is designed to strengthen the company’s position as an integrated marketing agency.
Allen will take the job as well as continuing as director of business development for McCann-Erickson Europe, Middle East and Africa.
His increased role is likely to spark further restructuring at the company’s senior management level. He wants to set up seven specialist groups to deal with sectors such as IT and telecoms to give a more tailored service.