McCain's Oven Chips TBWA\London
Michael Byrne picks TBWA\London's "chin up" ad for McCain's Oven Chips. "Weighing in at a hefty 90 seconds, TBWA's debut ad for McCain's shows a litany of life's little tragedies -- a leaf falling on a rail track causes delayed trains, a bath overflows, swimming trunks fall off during a dive, a red sock appears in the middle of a white wash. A woman, saddened by these occurrences, is made happy by her husband giving her McCain's Oven Chips for dinner. A beautifully shot, powerful build-up which is let down only by the product it promotes." Copywriter Trevor Beattie, art director Bill Bungay, director Daniel Barber through Rose Hackney Barber.