MBA has created a digital campaign for Hive, the digital hub for independent bookshops, which entails a competition to complete a short story by best-selling thriller author Mark Billingham.
Entrants to the competition can complete the story on the campaign microsite , and the entrant that Billingham selects as having written the best ending will receive £1,000 worth of books and DVDs from Hive.
The entrant that gets the most public votes will get Hive vouchers worth £250.
MBA has created digital display ads to promote the competition and it will also be supported on Facebook and Twitter.
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