Maxxium to air 3D ad spot for Courvoisier cognac

LONDON - Maxxium's ad for Courvoisier cognac tonight will be one of the first 3D ads to air on UK terrestrial TV as part of Channel 4's 3D week.

‘Cognac With Another Dimension' aims to shatter the stereotypical image of cognac as being drunk neat after dinner.

Viewers wearing the required Colorcode 3-D glasses see a cosy image of cognac in a balloon glass being exploded. Glass splinters and cognac shoot out at viewers and then spin into a vortex that forms a cocktail sitting next to a bottle of Courvoisier Exclusif.

The ad is by White Label and production company Atticus Finch.

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