Courvoisier to add l'Essence

Cognac brand Courvoisier is to roll out a luxury variant across its global markets.

L'Essence de Courvoisier is sold in a Baccarat crystal decanter designed by brand consultancy Interbrand.

Courvoisier said it wanted the packaging to be contemporary while reflecting its heritage, including its connection with Napoleon Bonaparte.

The product has been pre-released in department store Harrods, prior to the global launch, which takes place at the end of this month.

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