The ad, created by Minimart, rolls out on 21 January and uses the strap line 'Whatever Your Ambition'.
The sports nutrition market has seen rapid growth in previous years and a spokesman for Maximuscle said that it is attempting to make the category "more palatable for women".
The launch is also being supported by press and poster activity.
The range, which will consist of 16 products, is currently available to purchase through the brand's website. It will eventually be available through stores including Boots and Superdrug as well as the gym chains Fitness First and Esporta.
James O'Shea, marketing director at Maximuscle, said: "Maxitone is an exciting launch for us as there aren't really any other products on the market that help active women optimise their exercise and training routines.
"This is a real statement of intent for Maxitone and we are very much looking forward to building the campaign and brand in the coming months."
Last year rival Lucozade introduced 35 new sports nutrition products, supported with an £18m marketing investment. According to Mintel figures the category is expected to grow by more than 34% over three years.
Last week Lucozade rolled out a press campaign featuring brand ambassador Liz Yelling, to support its body fuel range. A spokeswoman for Lucozade said its sports nutrition ranges were unisex but marketing was tailored to the most relevant audiences for each of the products.
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