Maxim will launch with a monthly print run of 80,000 and follows on the heels of fellow US lifestyle mags GQ and Esquire entering into the Korean market.
The first edition, published under licence by DMZ Media, will feature US actress Elisha Cuthbert, star of thriller serial '24', posing on its cover.
Andy Clerkson, general manager at Maxim publisher Dennis, said the Korean market was "extremely dynamic" and comparable with the US at the time of the magazine's launch in 1997. Some 60% of the content of the Korean version will be from US and UK editions, with the rest produced locally.
Maxim is one of the fastest expanding magazines in the men's lifestyle category, with 13 editions reaching about 20 countries, but has been hit in the last year by the general saturation of the sector.
Clerkson said Korea was the first outing for Maxim in Asia in an expansion plan that would next include a Japanese edition, before taking in Malaysia and Taiwan. The huge but difficult Chinese market is the ultimate target.
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