Dennis has again partnered with WhiteLabelDating.com, a software company that enables partners to set up their own, branded dating sites. It will provide backroom support including billing, customer support, and access to its existing managed database of users, while Maxim users will also be encouraged to register themselves.
Maxim users can access the dating site via a link on the main site, where they can search for dates from a network of 18- to 35-year-old women.
Dennis has been extending its online products recently. The publisher rolled out a new technology-based digital consumer magazine, iGizmo, in March. At launch, the title had more than 100,000 subscribers, and the second issue, sent out in late March, had new advertisers including Fox and PlayStation.
The free, fortnightly digital publication is delivered to users' inboxes and targeted at ABC1 men aged 25 to 45.
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