The agency works with brands to implement activity based on strategic and creative thinking, building equity and growing sales through experiences, live events, promotions and digital, including social media.
Matthew Clark said the collaboration will offer brand owners the opportunity to measure return on investment for consumer-focused activity. The company added clients will be able to benefit from its extensive volume of customer insight, as well as being able to track product sales and following brand experiential activity in target outlets.
Terms of the deal have not been disclosed, but Elastic will continue to run as an independent agency.
Daniel Rowntree, a founding director of Elastic, said: "We are brand builders that understand the need of every business to increase sales and grow. Joining the data and insights available through Matthew Clark, with the creative and executional skills Elastic already possesses is a very powerful and unique proposition.
"The ability to be able to provide our clients with genuine sales evaluation and ROI is a strong USP, so we're extremely excited about what the future will hold."
Steven Thomson, chief exeutive of Matthew Clark, added: "We believe this new partnership will help justify the ROI for brands at the strategy stage of brand planning, through the development of campaigns based on unique insight."
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