Alongside MindShare, Mattel has shortlisted Carat and ZenithOptimedia. The Barbie and Scrabble manufacturer called the review of its £50m media planning and buying business in February.
Consumer Goods
Mattel shortlists three for global media
LONDON - Toy giant Mattel has shortlisted three agencies, including incumbent MindShare, for its global media buying and planning business, according to sources.
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