Mattel 'postal strikes = no letters' by Ogilvy Advertising
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Advertiser
Mattel -
Agency
Ogilvy Advertising -
Sector
Consumer Goods, Media / Entertainment Brands and Toy brands
Ogilvy Advertising has taken advantage of the ongoing postal strikes to produce a strategic ad for Mattel's word game, Scrabble.
The ad aims to drive sales of the board game as the holiday period approaches and inject some much-needed humour into the ongoing trade dispute.
