Castrol 'oil cam' by Ogilvy Advertising
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Advertiser
Castrol -
Agency
Ogilvy Advertising -
Sector
Automotive
Ogilvy Advertising has created a new electronic billboard for Castrol, which shows drivers which sort of oil they should be using in their car.
Cameras placed near to the billboard read the car's number plate and then link to DVLA data, to work out which Castrol oil is best to use.