Mattel Play! is set to open in Spring 2016. It will be housed within The Grand Hall at Albert Dock.
The 13,000 square foot facility promises a range of interactive play experiences across three themed zones. It will feature three of Mattel’s children’s brands: Bob the Builder, Fireman Sam and Thomas & Friends.
Guests will be able to help Thomas restore order to Sodor Island, and start a construction apprenticeship with the aforementioned Bob and sidekick Wendy. Mattel Play! is marketing itself as a ‘challenging, exciting and safe environment’.
The £1.5m facility will be operated by Heritage Great Britain, the group behind tourist destinations such as Land’s End and Snowdon Mountain Railway.
Julie Freeland, senior director, Global Live Events & Attractions at Mattel, said: "Liverpool is the perfect location and Heritage Great Britain the perfect partner for this new world-class attraction. Our brands are known and loved by children around the world and the architectural splendour of Albert Dock provides the perfect backdrop for launching our first Mattel Play!"
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .