LONDON - Toy company Mattel has launched a new range of Barbie make-up to help celebrate the doll's 50th birthday.
The "All Dolled Up" collection is aimed at women aged 25- 40 and features 10 items including eye shadow, blusher and lipstick. The make-up line is expected to be doubled next year.
The products launched at the opening of the House of Barbie store in Shanghai, China where two floors of the six-floor store are dedicated to the range.
The range will be available in the UK from 2010.
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