Topic page for Barbie at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Barbie articles and analysis

Articles: 16 Results
March 07, 2016 by Michelle Perrett

International Women's Day: 10 inspiring ads celebrating women

There has been a revolution in ads about women in recent years tackling issues such as puberty, gender roles and

Brands and sexism: JWT's Rachel Pashley argues brands need to fully understand feminism before wading in
February 12, 2016 by Rachel Pashley

Brands must understand sexism before wading in

Responding to Marketing's article 'Can brands fight sexism or merely dabble in tokenism?', JWT's global planning director, Rachel Pashley, argues

Toy story: Barbie owner Mattel and My Little Pony owner Hasbro in rumoured merger talks
February 05, 2016 by Ben Bold

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Mattel: Barbie is looking a little more diverse
February 01, 2016 by Rick Hirst

Is it too late to save Barbie?

Barbie has needed a makeover for a long time, writes Rick Hirst, CEO of Mcgarrybowen.

Barbie: now in 'slim', 'petite', 'curvy' and 'tall'
January 29, 2016 by Ben Bold

Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Moschino Barbie: such stuff children's dreams are made of
November 02, 2015 by Shona Ghosh

Net-a-Porter, Mattel and Moschino launch fashion Barbie

Moschino is launching its spring collection in miniature for a limited edition Barbie that will be available on Net-a-Porter from

Mattel: Barbie struggles against digital distractions
January 26, 2015 by Shona Ghosh

Mattel's CEO resigns as Barbie sales slide

Mattel's CEO and chairman, Bryan Stockton, has resigned after the Barbie maker warned of a 6% sales slide over the

The lengths superfans will go to can tip over from brand ambassador to brand embarrassment
February 21, 2014 by Amy Gravelle

Top 12 superfans from Google, Starbucks to Barbie: brand advocate or embarrassment?

The memory of a coffee obsessive was honored last week when she was buried in a Costa-branded coffin. Meanwhile, a

Barbie: owner Mattel parts from Ogilvy
November 27, 2013 by Jeremy Lee

Mattel ends 50 year relationship with Ogilvy

Mattel, the toymaker, has split with Ogilvy & Mather after half a century and has handed its European ad account

Facebook: mothers call for bald Barbie
January 23, 2012 by Nicola Clark

Mattel responds to calls for bald Barbie

She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls to