The promotion, which rolls out on January 1, will include online, TV, outdoor, ambient and radio advertising.
The online component, which will run throughout 2007, will incorporate search-engine marketing across Google, Yahoo and MSN adCenter, in addition to banner and rich-media ads.
Sarah Drew, UK senior manager at Match.com, said the web was "extremely important" to the business, which invested heavily in search and online media during 2005 and 2006.
While Drew wouldn't comment specifically on campaign spend, she said it matched the offline activity, and the two components aimed to mirror each other in creative look and feel.
"It's in excess of £1 million for next year in online media. It is to go hand-in-hand with our off-line media and is a substantial spend," she said.
Drew said the integration of online and offline marketing would be a key strategy for the brand in 2007. "It's very important to us. It's not a case of whether we think online is going to be the winner or whether offline will win.
"They need to work hand-in-hand and that's why everything we do offline will be mirrored online, but in a much more interactive way."
She added: "The key strategy for 2007 is to have creative that is very interactive and engages the customer, but is also clever and funny as we want the online media to reflect the brand."
Match.com hopes the push will help to drive growth and awareness for its brand and the online dating sector as a whole.
"There are multiple layers to what we are trying to achieve with this campaign, but, ultimately, it is brand awareness - we want to put Match.com at the forefront of people's minds when they think about dating."
Drew also hopes the campaign will help cement online dating as an acceptable way to meet a potential partner. She said one in three internet users have visited online dating services, according to figures from Nielsen//NetRatings.
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