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The clothing retailer is offering the chance to win a trip to New York for a dance lesson at one of the city’s performing arts schools.

To enter the prize draw holders of need to make a single transaction between now and October 11. The promotion was negotiated by Lime Communications.

Other prizes include a private viewing for one runner up and 30 friends of the FAME! Film at a cinema local to the winner and £150 to spend in retail at the cinema, tickets to see the film and Cds of the soundtrack.

The Matalan campaign follows a tie-up between to launch an experiential campaign to support the release of the movie.

Penguin's kids imprint Sunbird, which launched a series of Fame-themed books, is organising dance workshops in Waterstones stores prior to the films premiere tonight.