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This McCann Erickson spot for Mastercard won the March award, held by the Aerial Awards in association with ��������pk10.

The judges, Mick Mahoney and Andy Amadeo, singled out the Mastercard work for holding listeners' attention from beginning to end. They said: "Looking at the script, this could have been quite a dull ad, but why isn't it? Because it's done with real charm. That's something that is missing from a lot of radio."