MasterCard "Live the priceless side of music with Robbie Williams" by McCann London

February 22, 2017

MasterCard is gearing up for tonight's Brit Awards with a new "Priceless" spot, this time starring Robbie Williams surprising a shocked fan.

MasterCard sends the pop star to the home of superfan Danielle, where he shoots a short film with her mum, husband and daughter.

Celebs who have popped up in the lives of their amazed fans in previous "Priceless" spots include Mark Ronson and The Pet Shop Boys.

2017 marks MasterCard's 19th year as The Brits' headline sponsor.

Credits

Head of marketing UK&I, Mastercard
Nicola Grant
Agency
McCann London
Chief creative officers
Rob Doubal
Laurence Thomson
Creative directors
Matt Crabtree
Simon Hepton
Creatives
Adam Bernet
Rory Tregaskis
Managing partner
Rob Smith
Business lead
Tom Vick
Account director
Jaclyn Kaminski
Planner
James Appleby
Project director
Richard Ross
Production company
Craft London
Director
Blake Claridge
Head of production
Sergio Lopez
Producer
Zara Balfour
Production manager
Rosanna Gouldman
Director of photography
Berndt Wiese
Sound recordist
Ashok Kumar
Editors
Max Downey
Mike Harris
Graham Taylor 
Craft
Sound mix
Adam Smyth
Chris Gilbert
Craft
Grade 
Framestore
Post
Andy Tusabe
Craft

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