Using 10Duke's technology, prospective Maserati buyers can receive exclusive video footage of the model direct to their mobile, which they can also forward on if required.
Michael Leavey, 10Duke chief executive, said: "This is a great use of interactive technology to creatively engage with Maserati's audience in a way that is appealing and convenient.
"The viral element of the service allows users to share the Maserati footage with friends and colleagues, supporting the overall campaign and building brand awareness.
"It demonstrates how brands can start to connect with consumers in the rapidly growing mobile space."
Mike Biscoe, head of marketing for Maserati GB, said: "10Duke's technology has allowed us to extend the reach and dynamism of the campaign in a way that is relevant to the lifestyle of our audience."
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