Marlboro Bright Leaf is Philip Morris' first new cigarette brand in two years and has been created specially for the UK market. It will go on sale from 1 September at the recommended retail price of £5.39 for a 20-pack and £2.75 for a pack of 10.
The 10mg tar cigarette will be priced 8% lower than its red, gold, silver and menthol variants. It will compete with Benson & Hedges Silver.
Unlike its other variants, Bright Leaf is made from Virginia blend tobacco which is the preferred taste of 91% of UK smokers, according to Marlboro. The tagline inside the box reads: "Style meets flavour. Marlboro Bright Leaf. Designed to be different."
The Bright Leaf pack, which has a tactile finish, opens at the side in the style of a Zippo lighter with a click.
Philip Morris marketing manager Zoe Smith said: ‘Marlboro Bright Leaf is for a different type of adult smoker than the traditional Malboro smoker, especially those who may not like the taste of a regular Marlboro.'
.jpg)
.jpg)