The Marketing Store builds experiential offering

Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential division.

Luffa Khnom: heads a new experiential division
Luffa Khnom: heads a new experiential division

Khnom's remit will be to work with The Marketing Store’s client service teams to identify immediate opportunities, grow the agency’s portfolio and build the agency’s new experiential department.

She joins from the School Food Trust, where she was campaign and communications Manager. While there she was responsible for ‘Get Real’, the Trust’s youth-facing initiative, and brought it to life within the education and schools arena.

Khnom was also previously set up the experiential division at BMT (Branded Moments of Truth) and provided three years of consecutive growth for the agency, working with clients including the NHS, the Schools Food Trust and Müller Dairy.

Lisa Bonney, deputy managing director at The Marketing Store said: "Experiential is a fast growing discipline intrinsically linked to digital and therefore an important area for us to expand into."

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