- A second Independent story relates to Bendel's decision to move Asda's creative account out of his old agency, Publicis.
- Asda's press release about Bendel's appointment as group marketing director comes up third, and a recent Marketing article is fifth.
- The fourth listing links to an online photo resource offering pictures of Bendel.
Verdict: Bendel is a former chief operations officer at Publicis, so his ad industry profile is high. There are significant references to this move, but few recent results high in the listings.
Action: Bendel's assertion at last month's IGD conference that supermarkets must 'get their act together' sparked a flurry of web articles. He should take advantage of this with more frequent industry comment and profiles.
TOP GOOGLE SEARCH RESULTS
Rick Bendel: 'Why I'm laughing in the aisles' - Media, News
9 Apr 2007 ... When London was awarded the 2012 Olympics, Rick Bendel found himself in an impossible position. As an Englishman and a Londoner ... www.independent.co.uk/news/media/ rick-bendel-why-im-laughing-in-the-aisles-443899.html - 63k-Cached - Similar pages
Claire Beale on Advertising - Media, News - The Independent
8 Jan 2007 ... The guardian of the Asda relationship at Publicis, in true account baron style, was Rick Bendel, a flinty chain-smoker known for his ... www.independent.co.uk/news/media/claire-beale-on-advertising-431192.html - 61k - Cached - Similar pages
Asda Press Centre
5 Oct 2006 ... Rick Bendel said, "I've a passion for retail and have admired the ASDA business for years. As well as a deep understanding of ASDA's ... www.asda-press.co.uk/pressrelease/57 - 12k - Cached - Similar pages
Rick Bendel
Rick Bendel. Asda's chief marketing director. Location: Harrogate Showground. Photographer: Mark Speight. Powered by Clikpic/Designed by Cite. www.digimarkphotography.com/photo_2055195.html - 7k - Cached - Similar pages
Asda's Rick Bendel says supermarkets must regain trust - Brand ...
15 Oct 2008 ... Asda's Rick Bendel says supermarkets must regain trust - Brand Republic News. Read Asda's Rick Bendel says supermarkets must regain trust ... www.brandrepublic.com/ News/854228/Asdas-Rick-Bendel-says-supermarkets-regain-trust/- 42k - Cached - Similar pages.