Marketing's support of the prestigious biennial awards comes as they undergo radical change.
Each submission will isolate the effect of any marketing communication on business effect, rather than just the advertising effect alone.
Agencies are encouraged to co-operate on joint papers for the first time and there are new prizes to reflect the diversity of entries. These include best integration, best media thinking and best change of direction.
The closing date is noon next Friday (May 17) and judging will take place over the summer, with the shortlist announced in September.
Marketing will publish the official awards supplement in December. Prizes will be presented at the London Hilton Metropole on December 2.
For full details and an entry form, visit the IPA web site at www.ipa.co.uk.
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