Lowe Lintas' advertising for Tesco has scooped the top award - the Grand Prix - at the IPA's Advertising Effectiveness Awards 2000, while the Best New Client award, sponsored by ISBA, went to Partners BDDH for its work for the Co-op.
The Effectiveness Agency of the Year Award for agencies with billings of more than pounds 100m went to BMP DDB. It scored the highest points total from six papers, for Felix, Lurpak, Moneyextra, PG Tips, Scoot.com and Terry's Chocolate Orange.
BDH TBWA picked up the equivalent award for an agency with billings of under pounds 100m, and I-level won the Charles Channon Award for best contribution to new learning, for its EasyJet work.
Dotcom advertising was rewarded in the John Bartle Award for Best New Agency, which went to Mustoe Merriman Herring Levy for its work on Confetti.co.uk, while the e-commerce/internet award, a new category, went to BMP DDB for Scoot.com.
Saatchi & Saatchi won the International Award for its South African Pampers ads.
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