The CEO role is newly created, following the expansion of the PHD Network in Australia, reports .
to take up the position of CEO of CHE, a Clemenger Group creative agency. He said that while he loved the challenge of running a creative agency, he missed the media agency side.
He said: "When this opportunity came up – working with people who I know, trust and have great respect for – it was a no-brainer."
The role will encompass the PHD Sydney operation, and will include the recent successful launch of PHD Melbourne, set up to handle the A$120m (£79m) global ANZ media account.
It also includes responsibility for the Foundation business, a media activation joint venture business between Clemenger Group and Omnicom Media Group.
Barry Cupples, CEO, Omnicom Media Group APAC, said Coad's return was a "real coup" for the media industry.
"He is a world-class talent and we welcome him home with open arms. Truly, great news for PHD and the wider Omnicom Media Group network," Cupples said.
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