LONDON - The Prostrate Cancer Charity has launched its first-ever TV ad, intended to raise awareness of the disease.
The 30-second ad features a voice-over from former Sheffield United football star turned BBC media pundit Mark Bright and shows an illustrated stick man character facing up to the facts, and his fears about prostate cancer. It also aims to drive people to call the charity's helpline run by specialist nurses.
The ad was created by Exposure, which is also developing an integrated campaign for The Prostate Cancer Charity's launch of its ByCycling initiative.
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