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The leaked video of Jay-Z being attacked by Solange Knowles spurred on Mankind, the domestic-abuse charity for men, to launch an online film. In the spot, created by Dare, an actor and an actress stage domestic fights in public to provoke a reaction from bystanders. The hidden-camera footage shows that, when the man is the aggressor, people quickly intervene; but when the roles are reversed, people ignore the scene. It was created by Andrew Bevan, Chloe Pope and Jessica Morris, and directed by David Stoddart through Dark Energy.