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Airbnb's advertising has moved on from lofty monologues on the nature of mankind.

It now makes a virtue of its vast database of unique properties in a cinema and online campaign by TBWA\Chiat\Day. The ads open on footage from Disney’s new Jungle Book film and Man Vs Wild before cutting to Airbnb properties that closely match those scenes. The idea is that you can tailor holidays to your passions with Airbnb – and the company is promising there is more to come out of its partnership with Disney. The work was produced by Pulse.