The Manchester Evening News recorded an 11.1% period-on-period drop in circulation for the Guardian Media Group in the six months to the end of June this year. Circulation for the paper fell from 133,801 to 118,903.
This cemented a 17.5% dive for the title, from 144,201 copies the previous year, with initiatives introduced by GMG seeming to have done nothing to arrest the paper's decline.
The publisher had introduced a free "Lite" edition in March last year, and had also introduced free copies of the main paper into the city centre to tackle any further drops in April this year.
Other regional titles that experienced significant falls in circulation included Trinity Mirror's Birmingham Mail, which fell a further 8.1% period on period to 78,178 copies, and 17.1% year on year, despite a £1m marketing push to support the redesign of the Midlands-based paper in October last year.
The Belfast Telegraph was also hard hit, down 5.8% to 90,827 copies, while the Liverpool Daily Post fell 5% from 18,838 to 17,897 over the six-month period.
Bad news also for The Bradford Telegraph and Argus, which was down 5.6% to 40,440, and the Doncaster Star dropped 5.2% of circulation to rest at 5,013 copies.
There was better news for the South Wales Evening Post, it was up 2.6% to 56,202 and the Gloucestershire Echo was up 2% to 23,068 copies.
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