The Pernod Ricard-owned brand is launching the first major phase of its with the promo film, which distills the campaign's essence into 60 seconds.
The video is designed to encourage users to visit the , where they can post their suggestions for #BestSummerEver experiences.
Towards the end of July, Malibu will run a 40-day reality video series featuring a group of people going on a road trip to participate in the final list of "summer experiences".
Client: Pernod Ricard
Brand: Malibu
Agency: AnalogFolk
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