MAIL WATCH

The monthly analysis of UK client spend on mailing is in association with Neilsen Media Research.

TOP 10 COMPANIES BY SPEND: AUGUST 2003

Hospital Plan Insurance Service £7.97m

MBNA Europe Bank £5.25m

Loans Company UK £3.78m

Capital One £3.74m

Lloyds TSB £3.69m

Debenhams £3.08m

Barclays Bank £2.93m

Book Club Association £2.42m

Halifax £2.15m

Damart £1.92m

MAILERS BY VOLUME: AUGUST 2003

Hospital Plan Insurance Service 17.71m

MBNA Europe Bank 11.67m

Loans Company UK 8.40m

Capital One 8.30m

Lloyds TSB 8.20m

Barclays Bank 6.52m

Debenhams 5.80m

Halifax 4.77m

Virgin Money 4.20m

Barclaycard Services 4.02m

MAIL ORDER SECTOR BY SPEND: AUG 2003

Kaleidoscope £1.42m

Debenhams £1.25m

Damart £1.23m

Redcats UK £1.23m

Littlewoods £0.86m

Healthy Living £0.83m

Shop Direct £0.73m

Freemans £0.67m

Inspired Choices £0.63m

Scotts of Stow £0.60m

CHARITIES BY VOLUME: AUGUST 2003

IFAW 1.91m

PDSA 1.74m

Help the Aged 0.96m

World Children's Rescue Fund 0.75m

Sight Savers International 0.72m

British Heart Foundation 0.65m

UNICEF 0.63m

British Red Cross 0.60m

RNID 0.52m

RSPCA 0.51m

Nielsen Media Research estimates direct mail spend by grossing up

mailing volumes from a panel of 6,000 individuals profiled and weighted

to be representative of the GB population, and applying our own

estimates of post and production costs. More information about our panel

is available on our website market movements.com

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